hebrew?? wait.. what's THIS now.
tbh idk what's happening here. but we said we'd do it. so. we're doing it.
said no to, last twelve months
a founder who wanted "a figma plugin, but live"
a fund asking for "a tasteful crypto dashboard"
three rebrands. we don't do logos.
someone who couldn't answer "why us"
the guy who emails in all caps
a friend's friend, "small thing, two weeks"
two slots open. ping us in q3 maybe.
drawn so many times we keep a stencil
we draw this on every kickoff. somebody always says "huh."
we plotted this once. it didn't go away.
the curve flattens. we charge for the part above it. that's the whole pitch.
"we work expensive. real ARR only. referrals make it faster, never cheaper."
internal note · undated
the people we build for




governments. institutions. founders who can't afford to look unserious.